Some words about Yoffy Press and our titles.


Feature Shoot: New Photo Book Shows That Cats Are Art Worthy

March 19, 2018

It is no secret that photographs and videos of domestic cats make up some of the most viewed content on the internet; there was keyboard cat, grumpy cat and lest we forget the rescue “perma-kitten” lil Bub. Two years ago New York’s Museum of Moving Image (MoMi) hosted the exhibition How Cats Took Over the Internet — a history of cat memes, kitty cams and the celebrity status some of our feline friends eventually received.


Elizabeth Avedon Journal: Louie Palu's Front Towards Enemy

March 12, 2018

I usually don't like to view unbound books. They generally seem cooked up by the book designer trying to make a design statement, regardless of its effect on the photography. However, in the case of Front Towards Enemy, the mastery of documentary photographer and film maker Louie Palu's powerful images bring a cohesive message to this 'deconstucted' book – and I am appreciating each and every individual portion.


Burn Magazine: Tara Wray's Too Tired for Sunshine

February 20, 2018

Too Tired for Sunshine is a photobook that confronts my own struggles with depression by documenting the beauty, darkness, and absurdity of everyday life. The images were made largely in my adopted home of Vermont between 2011-now. They offer a deeply personal interpretation of the Green Mountain State, juxtaposing familiar and picturesque tropes with more surreal, sometimes disquieting, subjects.


Unseen: Unseen Impressions #3

February 8, 2018

Hans Gremmen (Graphic Designer and Founder of Fw:Books publishing house)

“The American landscape and its layered relationship with photography is an ever-growing personal interest of mine, so this year, I was immediately drawn to the work of Drew Nikonowicz at the Aperture booth at Unseen Amsterdam. His work seemed to provide visual answers to so many theoretical questions I’ve had on my mind over the past years. My only disappointment was to find out he hadn’t yet published a book.

“Two weeks later, I received an email from Jennifer Yoffy at Yoffy Press asking if I would be interested in designing a book. Both Jennifer and the photographer – neither of which I’d ever met in person – had thought of me when discussing the design. It turned out that Drew Nikonowicz was the photographer in question, and that the project I’d be designing was exactly the same work I’d seen at the fair. I instantly said yes, and I’m currently working on the book, which I will also co-publish. It might even be ready for the upcoming edition of Unseen Amsterdam!”



February 6, 2018

Les images du Vermont que l’on voit habituellement sont pittoresques, lyriques… et clichées. Dans Too Tired for Sunshine, son livre qui doit être publié au printemps, la photographe américaine Tara Wray a réussi à saisir l’aspect étrange, isolé et aussi chaleureux de l’État voisin du Québec. La Presse lui a parlé.

Translation: The images of Vermont that we usually see are picturesque, lyrical ... and clichés. In Too Tired for Sunshine , her book to be published in the spring, the American photographer Tara Wray has managed to capture the strange, isolated and warm aspect of the neighboring state of Quebec. The Press spoke to him.


FlakPhoto: 5 Things I'm Reading This Week

February 3, 2018

A few years ago, curator George Slade invited me to join his “Prove Me Wrong! Cat Pictures are Cloying and Annoying” group on Facebook. It’s a fun group dedicated to, well, sharing cat pictures. I’m allergic to cats so don’t spend a lot of time around them IRL but the group has made me wonder: Why do we photograph these creatures? I don’t know what the answer to that question is but I thought about George’s group when I heard about HUMBLE CATS (Yoffy Press, 2017) which is entirely dedicated to the pursuit of feline photography. I finally got around to reading the book this week and it’s a trip. If you’re a cat person, you’ll love this—you can read about the book here.


In the In-Between: Humble Arts Unleashes a Horde of Cats to Descend Upon the Photography World

January 30, 2018

Of all the photobooks published in recent years, there’s none quite so unique, so charming, or so subversive as Humble Cats: an online exhibition turned museum-quality book — about cats — organized by Humble Arts Foundation directors Jon Feinstein and Amani Olu, and published by Yoffy Press. The project dares to scratch at our preconceptions of what fine art photography is and should be. It’s a collection of what happens when internet cat memes meet photography MFAs, and includes pictures from some of the most notable contemporary photographers working today.

Beyond the wide array of photographic styles and voices that are on display throughout the book, this cabinet of kitty curiosities points a finger at the photography world and asks: why so serious? I sent some questions to Jon Feinstein to learn more.


The PhotoBook Journal: Louie Palu – Front Towards Enemy

January 25, 2018

Notes: War. I don’t understand it and fortunately I have not had to experience it, although I live on an old WW2 bombing range, that’s another story. Louie Palu in his new multi-media publication (can we really call this a photobook?) Front Towards Enemy provides a version of a photo-documentary that resulted from a self-assignment investigation of the war conflict in Afghanistan. This is a very complex region; socially, economically, politically and environmentally that Palu has tried to emulate with an equally complex and layered print concept.


Archive Collective Magazine: Tara Wray – TOO TIRED FOR SUNSHINE

January 12, 2018

Too Tired For Sunshine is a collection of photographs made in Vermont between 2011–2016, and published as a photobook by Yoffy Press. Though centered largely on animals and rural landscapes, these deeply personal images reflect Wray’s state of mind during a period spent battling depression and intense anxiety.

Drawn from daily life, the photographs explore loneliness and mortality, with a touch of absurdity and dark humor. Tara Wray is drawn to unsettling subjects –backyard slaughterhouses, roadkill, decay in various forms–as well as depictions of isolation in people, animals, and even inanimate objects.

Screen Shot 2018-01-14 at 7.11.34 PM.png

January 2018 Issue (print only)

HOW do we choose to see the world? Who controls what we see and don’t see? Louie Palu’s Front Towards Enemy is a deconstructed photo book that asks us to consider how we receive news and who controls the message. After much reflection on what happens to his images after he makes them, Palu decided to create this unique collection. Including 60 photographs that he took in Afghanistan from 2006 to 2010, the “kit” is comprised of an accordion-fold image set, soldier portrait cards, a newsprint publication and a staple-bound zine. Why such an atypical approach? Palu wants to invite the viewer to actively participate and engage with these images of war. By circumventing the traditional news platforms and giving the content directly to the viewer, the viewer is able to take on the role of editor and curator. There are even instructions on how to create your own pop-up exhibition!


VICE: Tara Wray's Weirdly Beautiful Photos of Rural Vermont

January 4, 2018

Growing up in Kansas, photographer Tara Wray developed an eye for finding the surreal in everyday life. "I'd go for long walks alone or with my neighbor Grace, who was in her 80s, and I'd explore old limestone farmhouses looking for treasure," Wray said. "I once saw a cat that was missing its lower jaw, and one time the sky went completely dark in the middle of the morning for no reason. I didn't always have a camera on me then. But I used to love to shoot disposable 35mm cameras. I’d send the film away through the mail and get back these little magical packages full of images."


Humble Arts Foundation: A Number of Really Good Photobooks Published in 2017

December 11, 2017

This is not a "best photobooks" list. We heard a rumor that the photo community is getting sick of them. Next year, perhaps. Jokes aside, we opted to move away from the aforementioned language we've used in the past. There's too many to count, and the notion that our small team would have the umbrella-eyes to survey enough photobooks and narrow down a truly democratic list of favorites is unrealistic, at best. In its place, we compiled some "really good" photography books we enjoyed this past year (excluding our own Humble Cats, which of course, it would be in bad taste to include, right?) Some we own, some not yet, but we've poured through them all enviously. We encourage you to check them out and support the artists by purchasing them.

(spoiler alert: Yoffy Press' title Front Towards Enemy by Louie Palu made the list)


Huffington Post: Too Tired for Kickstarter

December 6, 2017

Depression can be challenging to tackle through photographs in a way that is accessible to a wide audience, and few in the medium’s rich history have addressed the subject in transcendent ways. Enter Tara Wray, whose series Too Tired for Sunshine, which she’s currently fundraising to publish with Yoffy Press in 2018, addresses dark issues of loneliness and isolation through wry, often absurdist humor. Wray’s upcoming book is one of a few titles Yoffy plans to publish in the New Year, each with a unique bend and angle. With a little over 5 days to go in Wray’s Kickstarter, I reached out to Jennifer Yoffy about what drives her to work with artists, and what moved her to publish Too Tired for Sunshine. 


Don't Take Pictures: BOOKMARKS: Yoffy Press

December 4, 2017

Don’t Take Pictures: How would you describe Yoffy Press to someone who has never seen your books?

Jennifer Yoffy: Yoffy Press is an independent publisher dedicated to pushing the boundaries of photobook publishing. We look for artistic partners who inspire us and projects that amaze us and then leverage our individual strengths to create an elevated, dynamic work of art.

In other words, we make books that are rad.


Lenscratch: Tara Wray: Too Tired for Sunshine

November 30, 2017

Having spent many a summer in rural Vermont, Tara Wray’s new project and soon-to-be book, Too Tired For Sunshine, resonated with me on many levels. Vermont in the winter is not for the faint hearted–it’s bleak and unforgiving and it explains why animals go into hibernation. Layer an internal depression into those gray, cold days and one can understand never wanting to leave the house. Tara’s photographs are about unremarkable moments seen from the point of view of a life off kilter. In a way, Too Tired for Sunshine is a series of little wounds, small observations, and subliminal messages that add up to a David Lynchian realization that normal is a subjective state of mind and perhaps the universe is is more mysterious than we think.


The Heavy Collective: Tara Wray: Too Tired for Sunshine

November 30, 2017

Vermont based photographer Tara Wray has launched a crowdfunding campaign this month to help fund her newest title ‘Too Tired For Sunshine’, which is set to be published and released by Yoffy Press early next year. It’s closing in on the finish line but needs your help to carry it over. Head to her Kickstarter page (here) preorder a copy of the book, buy a print, even a sculpture and help this work onto paper.


Don't Smile: Tara Wray

November 28, 2017

Too Tired For Sunshine is a collection of photographs made largely in Vermont, beginning in 2011. Centered on rural landscapes, animals, and strangers, these deeply personal images reflect my state of mind during a period spent battling depression.


Valley News: Barnard Photographer Searches for Light

November 23, 2017

There’s a nice-sounding folk theory that assumes a relationship between creativity and mental illness — Van Gogh’s ear seems to be the favored paradigm — but the truth is, this claim is unproven from a medical standpoint, and probably dangerous from a social one.


Intercross: Behind the Lens: Witness to War in Afghanistan (Podcast)

November 7, 2017

In this episode of Intercross the Podcast, we are excited to add another iteration to our cultural series, where we explore the intersection of culture and conflict. In this episode, we sit down with war photographers Louie Palu and Finbarr O’Reilly. Palu’s works have been featured in the New York Times, BBC and Smithsonian National Portrait Gallery. He recently released Front Towards Enemy, a book which examines the five years he spent covering the war in Kandahar, Afghanistan. O’Reilly is currently London-based, having spent 12 years in Central and West Africa as a photographer for Reuters. His book, Shooting Ghosts, is a memoir co-written with retired USMC Sgt. Thomas James Brennan and reflects on the experiences of the war and the unlikely friendship they formed. In this podcast they discuss issues like: How do we consume and engage with images of war? What are the psychological and emotional costs of war for those who photograph conflict? How can photography change the perception that people have of war? Why is this visual documentation important? What is the role of journalists as independent witnesses to war? And how does rocker Henry Rollins represent--for at least one of our guests--how social media and connection has changed the playing field? 


Lenscratch: Louie Palu: Front Towards Enemy

November 7, 2017

One of the highlights at the Click Photography Festival was the opening keynote lecture by Canadian documentary photographer and filmmaker, Louie Palu. Louie is a rare combination of artist and war photographer, able to stand present for horrific human events and then synthesize those moments into something artful, poetic, and powerful. His Click Festival installation was set was  in the woods of Battle Park on the UNC campus, where he exhibited large scale banners of his portraits of Garmsir Marines. This unit, the 24th Marine Expeditionary Unit, was formed 100 years ago to fight in WW1, where they famously took part in the Battle of Belleau Woods. This unit is based in Jacksonville, NC.

Screen Shot 2017-10-27 at 3.21.49 PM.png

Alexia Foundation: Louie Palu on War and Photography

November 1, 2017

Louie Palu began working in Afghanistan in 2006, and was awarded The Alexia Professional Grant in 2010 for Kandahar, a project examines the cultural, historical and contemporary significance of Kandahar and its people within the region and the current Afghan state. Since that time, he has exhibited the work he did in Afghanistan widely, was awarded a Guggenheim Foundation fellowship and has produced two major works on the conflict in Afghanistan.


Sirius XM POTUS: Photojournalist and Filmmaker Louie Palu Shares His New Book "Front Towards Enemy"

October 23, 2017

Podcast interview with Julie Mason, a veteran journalist and host of The Press Pool .


Village Voice: Louie Palu: Kandahar Journals and Road Through War

October 16, 2017

From 2006 to 2010, the photojournalist Louie Paludocumented life on the frontlines in Kandahar, Afghanistan, returning multiple times to embed himself with NATO and U.S. troops. The experience would result in his first forays into documentary filmmaking. “I realized photography’s inability to convey the reality of war is because it is a personal experience,” Palu told the Voice in an email exchange.

PDN Photo of the Day: New Cats in Art Photography

September 20, 2017

In 2014, Humble Arts Foundation produced an online exhibition of art photography featuring the internet’s favorite animal, the cat. The show set out to explore the “academically ‘legit’ role that cats have played in contemporary art photography’s recent past,” writes Jon Feinstein in the introduction to the long-awaited book that expands on the show. To that end, Humble Cats: New Cats in Art Photography, published today by Humble Arts Foundation and Yoffy Press, collects more than 70 images from contemporary photographers around the world who use cats as models and muses, as symbols, protagonists and props in images that might sometimes pass for click-bait if they didn’t have more serious aims. 



September 10, 2017

It has been a hot second since Humble Arts Foundation has put out a new book, and it feels oddly satisfying that what we get is Humble Cats: New Cats in Art Photography. In 2014, HAFNY’s co-founders Amani Olu and Jon Feinstein, prompted an online exhibition that has stood its ground as a relevant and thoughtful critique on meme culture, and still virally resurges from time to time. I have personally spent many a Caturdays revisiting my favorite cat photographs, ones that have provided reason to push back at the academics that refused these images in their classrooms, the galleries on their white walls.


THE CANDID FRAME PODCAST: Episode 385 - Jennifer Yoffy

September 5, 2017

Jennifer Yoffy Schwartz is the founder/publisher of Yoffy Press. She is also the creator/director of Crusade for Art, a non-profit organization whose mission is to engage new audiences with art. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, and she co-founded Flash Powder Projects, a photographer-focused collaborative venture and publishing company.

In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.


TWIN MAGAZINE: Photobooks to fall in love with, from the founder of Yoffy Press

August 25, 2017

“Selecting 10 favourite photo books is a nearly impossible task, so I limited the scope to photo books I own. Each of these books represent aspects of the type of book Yoffy Press strives to publish in terms of design, innovation, and quality.” Says Jennifer Yoffy Schwartz, who founded her Atlanta-based publisher Yoffy Press. The publisher specialises in transforming photographs into bodies of art, creating a visceral and lasting celebration of creativity. We asked Jennifer to curate a selection of her favourite photo books – see her list below.


BRITISH JOURNAL OF PHOTOGRAPHY: Humble Cats makes the case for our furry friends as serious subjects

August 11, 2017

Cats have taken over the internet - and now they're coming for our photobooks, via a dedicated book which includes work by Stephen Shore, Asger Carlsen and Robin Schwartz

In its short life the internet has become a vast source of information, giving everyone online access to encyclopaedic, up-to-the-minute data. Even so, we all know that cats are the true stars. There are lolcats, memes, gifs, and videos, which have helped create internet celebrities such as Sam, the cat with eyebrows, Garfi, the world’s angriest cat, and Grumpy Cat, who has a spin-off book and film.


AFTER NYNE MAGAZINE: Breaking Through the Boundaries: Nine Minutes with Publisher Jennifer Yoffy

August 9, 2017

Jennifer Yoffy is an Atlanta-based arts advocate who has authored books, founded a non-profit organization and for five years ran a gallery—all with the goal of supporting emerging and mid-career photographers.

Now, as the founder and owner of Yoffy Press, she is partnering with photographers to produce boundary-pushing photobooks. She is also challenging the photobook publishing industry’s dominant pay-to-play model, which she believes takes unfair advantage of photographers.