Some words about Yoffy Press and our titles.
Float Magazine: Matthew Brandt Interview, 1864
June 18, 2018
Interview | Q's: Dana Stirling A's: Matthew Brandt
First can you tell us a little about how you came across photography originally? What inspired you to work in the lens based art form?
I helped my father work as a commercial photographer growing up. My chores consisted of sweeping the studio floors, packing equipment etc. To me it was just what my dad did for work and I didn’t have much interest in photography until moving away to college. When I took my first photo class, I quickly realized that I had a huge head start. There I began to explore photography in relationship to artistic practices and started to try to make my own photographic objects.
F-Stop Magazine: Book Review: 1864 by Matthew Brandt
June 18, 2018
In 1864, Matthew Brandt recreates George N. Barnard’s 19th century images of a devastated, post-Sherman Atlanta. Using source imagery housed at the Library of Congress, he makes new albumen photographs from Barnard’s images. Fortifying the foundational ingredients of the 19th-century albumen print — egg whites, silver nitrate, and salt — with peaches, sugar, flour, cinnamon, and butter, Brandt plays with external assumptions about the South, at the same time revealing a complex understanding of the complicated history his project explores.
GUP Magazine: Too Tired for Sunshine
June 15, 2018
There could be no better title for Tara Wray's work (b.1978, United States) than Too Tired for Sunshine. In a demoralized postmodern society, phenomena such as “the sunset” have become blatant, banal and romantic. We don’t find them exciting anymore, and often we can’t find the time or energy to even care about them. Wray manages to address this feeling by investigating the loneliness and decadence of everyday life, under a dark and comical gaze. When you feel a certain way, you can’t even stand something as simply enjoyable as sunshine.
Lenscratch: MATTHEW BRANDT: 1864
June 15, 2018
Los Angeles photographer, Matthew Brandt, is a bit of a rock star in the photography world, challenging our ideas about photographic materials. His methodologies where process and subject matter are stirred up into whole new ways of seeing and thinking about the image, open the door to possibility. In his well-celebrated series, Lakes and Reservoirs, Brandt immersed his negatives in the water of his subject matter, therefore allowing the actual subject to physically impact the final image. For the series, Pictures From Flint (Bridges Over Flint), he toned silver gelatin prints with Flint’s contaminated tap water to call attention to the impurities in the Flint, Michigan, water supply.
American Photo: Louie Palu Deconstructs the Chaos of the War in Afghanistan
May 21, 2018
Louie Palu has captured the Afghanistan war as he experienced it: In bits and pieces.
His new book, Front Towards Enemy, comes in a cardboard slipcase that encloses four separate components. There is a series of soldier portraits printed on stiff, oversized cards suitable for thumb-tacking to a wall. (The backs of the cards indicate where the tacks should There’s a staple-bound zine titled "The Fighting Season" featuring pictures Palu shot over five years covering the war, along with an essay by Rebecca Senf, chief curator at the Center for Creative Photography in Arizona, as well as a newsprint publication.
aPhotoEditor: This Week in Photography Books: Matthew Brandt
April 27, 2018
This morning, I spent some time looking at the excellent 1864, a new book by Matthew Brandt, published by Yoffy Press in Atlanta. (With a nice essay by High Museum curator Gregory Harris.)
1864 is a book that takes its pacing seriously, as it comes with a peach bow tied around it, (hinting at the contents within,) and then shows a couple of plates to whet the appetite, before explaining itself with the aforementioned essay.
By the second picture, I thought, “Man, this reminds me of those amazing George Barnard pictures I wrote about for APE a few years ago.”
Newsweek: Cuba's Millennials: Greg Kahn's Photographs Document a Generation Embracing Individuality and Reshaping Their Country
March 22, 2018
Tourists are lured to Havana by the ruin porn: the capital’s decaying, pastel colonial architecture, its 1950s-era cars and the fading faces of its founding revolutionaries, Che Guevara and Fidel Castro. But when photographer Greg Kahn was on assignment in the city in 2012, he stumbled on a scene that gave him a glimpse of a different Cuba: a plaza full of young Cubans partying as a DJ played contemporary electronic dance music.
“They told me they hate this attitude of ‘I want to go down there and see the crumbling buildings,’” Kahn said. “‘We live here. We want these buildings to be fixed. We're a generation that wants to turn this around. We want to stay here. We love Cuba. We love being Cuban. And we want that to be depicted as well.’”
Feature Shoot: New Photo Book Shows That Cats Are Art Worthy
March 19, 2018
It is no secret that photographs and videos of domestic cats make up some of the most viewed content on the internet; there was keyboard cat, grumpy cat and lest we forget the rescue “perma-kitten” lil Bub. Two years ago New York’s Museum of Moving Image (MoMi) hosted the exhibition How Cats Took Over the Internet — a history of cat memes, kitty cams and the celebrity status some of our feline friends eventually received.
Elizabeth Avedon Journal: Louie Palu's Front Towards Enemy
March 12, 2018
I usually don't like to view unbound books. They generally seem cooked up by the book designer trying to make a design statement, regardless of its effect on the photography. However, in the case of Front Towards Enemy, the mastery of documentary photographer and film maker Louie Palu's powerful images bring a cohesive message to this 'deconstucted' book – and I am appreciating each and every individual portion.
Burn Magazine: Tara Wray's Too Tired for Sunshine
February 20, 2018
Too Tired for Sunshine is a photobook that confronts my own struggles with depression by documenting the beauty, darkness, and absurdity of everyday life. The images were made largely in my adopted home of Vermont between 2011-now. They offer a deeply personal interpretation of the Green Mountain State, juxtaposing familiar and picturesque tropes with more surreal, sometimes disquieting, subjects.
Unseen: Unseen Impressions #3
February 8, 2018
“The American landscape and its layered relationship with photography is an ever-growing personal interest of mine, so this year, I was immediately drawn to the work of Drew Nikonowicz at the Aperture booth at Unseen Amsterdam. His work seemed to provide visual answers to so many theoretical questions I’ve had on my mind over the past years. My only disappointment was to find out he hadn’t yet published a book.
“Two weeks later, I received an email from Jennifer Yoffy at Yoffy Press asking if I would be interested in designing a book. Both Jennifer and the photographer – neither of which I’d ever met in person – had thought of me when discussing the design. It turned out that Drew Nikonowicz was the photographer in question, and that the project I’d be designing was exactly the same work I’d seen at the fair. I instantly said yes, and I’m currently working on the book, which I will also co-publish. It might even be ready for the upcoming edition of Unseen Amsterdam!”
La Presse: REGARD INUSITÉ SUR LE VERMONT
February 6, 2018
Les images du Vermont que l’on voit habituellement sont pittoresques, lyriques… et clichées. Dans Too Tired for Sunshine, son livre qui doit être publié au printemps, la photographe américaine Tara Wray a réussi à saisir l’aspect étrange, isolé et aussi chaleureux de l’État voisin du Québec. La Presse lui a parlé.
Translation: The images of Vermont that we usually see are picturesque, lyrical ... and clichés. In Too Tired for Sunshine , her book to be published in the spring, the American photographer Tara Wray has managed to capture the strange, isolated and warm aspect of the neighboring state of Quebec. The Press spoke to him.
FlakPhoto: 5 Things I'm Reading This Week
February 3, 2018
A few years ago, curator George Slade invited me to join his “Prove Me Wrong! Cat Pictures are Cloying and Annoying” group on Facebook. It’s a fun group dedicated to, well, sharing cat pictures. I’m allergic to cats so don’t spend a lot of time around them IRL but the group has made me wonder: Why do we photograph these creatures? I don’t know what the answer to that question is but I thought about George’s group when I heard about HUMBLE CATS (Yoffy Press, 2017) which is entirely dedicated to the pursuit of feline photography. I finally got around to reading the book this week and it’s a trip. If you’re a cat person, you’ll love this—you can read about the book here.
In the In-Between: Humble Arts Unleashes a Horde of Cats to Descend Upon the Photography World
January 30, 2018
Of all the photobooks published in recent years, there’s none quite so unique, so charming, or so subversive as Humble Cats: an online exhibition turned museum-quality book — about cats — organized by Humble Arts Foundation directors Jon Feinstein and Amani Olu, and published by Yoffy Press. The project dares to scratch at our preconceptions of what fine art photography is and should be. It’s a collection of what happens when internet cat memes meet photography MFAs, and includes pictures from some of the most notable contemporary photographers working today.
Beyond the wide array of photographic styles and voices that are on display throughout the book, this cabinet of kitty curiosities points a finger at the photography world and asks: why so serious? I sent some questions to Jon Feinstein to learn more.
The PhotoBook Journal: Louie Palu – Front Towards Enemy
January 25, 2018
Notes: War. I don’t understand it and fortunately I have not had to experience it, although I live on an old WW2 bombing range, that’s another story. Louie Palu in his new multi-media publication (can we really call this a photobook?) Front Towards Enemy provides a version of a photo-documentary that resulted from a self-assignment investigation of the war conflict in Afghanistan. This is a very complex region; socially, economically, politically and environmentally that Palu has tried to emulate with an equally complex and layered print concept.
Archive Collective Magazine: Tara Wray – TOO TIRED FOR SUNSHINE
January 12, 2018
Too Tired For Sunshine is a collection of photographs made in Vermont between 2011–2016, and published as a photobook by Yoffy Press. Though centered largely on animals and rural landscapes, these deeply personal images reflect Wray’s state of mind during a period spent battling depression and intense anxiety.
Drawn from daily life, the photographs explore loneliness and mortality, with a touch of absurdity and dark humor. Tara Wray is drawn to unsettling subjects –backyard slaughterhouses, roadkill, decay in various forms–as well as depictions of isolation in people, animals, and even inanimate objects.
January 2018 Issue (print only)
HOW do we choose to see the world? Who controls what we see and don’t see? Louie Palu’s Front Towards Enemy is a deconstructed photo book that asks us to consider how we receive news and who controls the message. After much reflection on what happens to his images after he makes them, Palu decided to create this unique collection. Including 60 photographs that he took in Afghanistan from 2006 to 2010, the “kit” is comprised of an accordion-fold image set, soldier portrait cards, a newsprint publication and a staple-bound zine. Why such an atypical approach? Palu wants to invite the viewer to actively participate and engage with these images of war. By circumventing the traditional news platforms and giving the content directly to the viewer, the viewer is able to take on the role of editor and curator. There are even instructions on how to create your own pop-up exhibition!
VICE: Tara Wray's Weirdly Beautiful Photos of Rural Vermont
January 4, 2018
Growing up in Kansas, photographer Tara Wray developed an eye for finding the surreal in everyday life. "I'd go for long walks alone or with my neighbor Grace, who was in her 80s, and I'd explore old limestone farmhouses looking for treasure," Wray said. "I once saw a cat that was missing its lower jaw, and one time the sky went completely dark in the middle of the morning for no reason. I didn't always have a camera on me then. But I used to love to shoot disposable 35mm cameras. I’d send the film away through the mail and get back these little magical packages full of images."
Humble Arts Foundation: A Number of Really Good Photobooks Published in 2017
December 11, 2017
This is not a "best photobooks" list. We heard a rumor that the photo community is getting sick of them. Next year, perhaps. Jokes aside, we opted to move away from the aforementioned language we've used in the past. There's too many to count, and the notion that our small team would have the umbrella-eyes to survey enough photobooks and narrow down a truly democratic list of favorites is unrealistic, at best. In its place, we compiled some "really good" photography books we enjoyed this past year (excluding our own Humble Cats, which of course, it would be in bad taste to include, right?) Some we own, some not yet, but we've poured through them all enviously. We encourage you to check them out and support the artists by purchasing them.
(spoiler alert: Yoffy Press' title Front Towards Enemy by Louie Palu made the list)
Huffington Post: Too Tired for Kickstarter
December 6, 2017
Depression can be challenging to tackle through photographs in a way that is accessible to a wide audience, and few in the medium’s rich history have addressed the subject in transcendent ways. Enter Tara Wray, whose series Too Tired for Sunshine, which she’s currently fundraising to publish with Yoffy Press in 2018, addresses dark issues of loneliness and isolation through wry, often absurdist humor. Wray’s upcoming book is one of a few titles Yoffy plans to publish in the New Year, each with a unique bend and angle. With a little over 5 days to go in Wray’s Kickstarter, I reached out to Jennifer Yoffy about what drives her to work with artists, and what moved her to publish Too Tired for Sunshine.
Don't Take Pictures: BOOKMARKS: Yoffy Press
December 4, 2017
Don’t Take Pictures: How would you describe Yoffy Press to someone who has never seen your books?
Jennifer Yoffy: Yoffy Press is an independent publisher dedicated to pushing the boundaries of photobook publishing. We look for artistic partners who inspire us and projects that amaze us and then leverage our individual strengths to create an elevated, dynamic work of art.
In other words, we make books that are rad.
Lenscratch: Tara Wray: Too Tired for Sunshine
November 30, 2017
Having spent many a summer in rural Vermont, Tara Wray’s new project and soon-to-be book, Too Tired For Sunshine, resonated with me on many levels. Vermont in the winter is not for the faint hearted–it’s bleak and unforgiving and it explains why animals go into hibernation. Layer an internal depression into those gray, cold days and one can understand never wanting to leave the house. Tara’s photographs are about unremarkable moments seen from the point of view of a life off kilter. In a way, Too Tired for Sunshine is a series of little wounds, small observations, and subliminal messages that add up to a David Lynchian realization that normal is a subjective state of mind and perhaps the universe is is more mysterious than we think.
The Heavy Collective: Tara Wray: Too Tired for Sunshine
November 30, 2017
Vermont based photographer Tara Wray has launched a crowdfunding campaign this month to help fund her newest title ‘Too Tired For Sunshine’, which is set to be published and released by Yoffy Press early next year. It’s closing in on the finish line but needs your help to carry it over. Head to her Kickstarter page (here) preorder a copy of the book, buy a print, even a sculpture and help this work onto paper.
Don't Smile: Tara Wray
November 28, 2017
Too Tired For Sunshine is a collection of photographs made largely in Vermont, beginning in 2011. Centered on rural landscapes, animals, and strangers, these deeply personal images reflect my state of mind during a period spent battling depression.
Valley News: Barnard Photographer Searches for Light
November 23, 2017
There’s a nice-sounding folk theory that assumes a relationship between creativity and mental illness — Van Gogh’s ear seems to be the favored paradigm — but the truth is, this claim is unproven from a medical standpoint, and probably dangerous from a social one.
Intercross: Behind the Lens: Witness to War in Afghanistan (Podcast)
November 7, 2017
In this episode of Intercross the Podcast, we are excited to add another iteration to our cultural series, where we explore the intersection of culture and conflict. In this episode, we sit down with war photographers Louie Palu and Finbarr O’Reilly. Palu’s works have been featured in the New York Times, BBC and Smithsonian National Portrait Gallery. He recently released Front Towards Enemy, a book which examines the five years he spent covering the war in Kandahar, Afghanistan. O’Reilly is currently London-based, having spent 12 years in Central and West Africa as a photographer for Reuters. His book, Shooting Ghosts, is a memoir co-written with retired USMC Sgt. Thomas James Brennan and reflects on the experiences of the war and the unlikely friendship they formed. In this podcast they discuss issues like: How do we consume and engage with images of war? What are the psychological and emotional costs of war for those who photograph conflict? How can photography change the perception that people have of war? Why is this visual documentation important? What is the role of journalists as independent witnesses to war? And how does rocker Henry Rollins represent--for at least one of our guests--how social media and connection has changed the playing field?
Lenscratch: Louie Palu: Front Towards Enemy
November 7, 2017
One of the highlights at the Click Photography Festival was the opening keynote lecture by Canadian documentary photographer and filmmaker, Louie Palu. Louie is a rare combination of artist and war photographer, able to stand present for horrific human events and then synthesize those moments into something artful, poetic, and powerful. His Click Festival installation was set was in the woods of Battle Park on the UNC campus, where he exhibited large scale banners of his portraits of Garmsir Marines. This unit, the 24th Marine Expeditionary Unit, was formed 100 years ago to fight in WW1, where they famously took part in the Battle of Belleau Woods. This unit is based in Jacksonville, NC.
Alexia Foundation: Louie Palu on War and Photography
November 1, 2017
Louie Palu began working in Afghanistan in 2006, and was awarded The Alexia Professional Grant in 2010 for Kandahar, a project examines the cultural, historical and contemporary significance of Kandahar and its people within the region and the current Afghan state. Since that time, he has exhibited the work he did in Afghanistan widely, was awarded a Guggenheim Foundation fellowship and has produced two major works on the conflict in Afghanistan.
Sirius XM POTUS: Photojournalist and Filmmaker Louie Palu Shares His New Book "Front Towards Enemy"
October 23, 2017
Podcast interview with Julie Mason, a veteran journalist and host of The Press Pool .
Village Voice: Louie Palu: Kandahar Journals and Road Through War
October 16, 2017
From 2006 to 2010, the photojournalist Louie Paludocumented life on the frontlines in Kandahar, Afghanistan, returning multiple times to embed himself with NATO and U.S. troops. The experience would result in his first forays into documentary filmmaking. “I realized photography’s inability to convey the reality of war is because it is a personal experience,” Palu told the Voice in an email exchange.
PDN Photo of the Day: New Cats in Art Photography
September 20, 2017
In 2014, Humble Arts Foundation produced an online exhibition of art photography featuring the internet’s favorite animal, the cat. The show set out to explore the “academically ‘legit’ role that cats have played in contemporary art photography’s recent past,” writes Jon Feinstein in the introduction to the long-awaited book that expands on the show. To that end, Humble Cats: New Cats in Art Photography, published today by Humble Arts Foundation and Yoffy Press, collects more than 70 images from contemporary photographers around the world who use cats as models and muses, as symbols, protagonists and props in images that might sometimes pass for click-bait if they didn’t have more serious aims.
LENSCRATCH: Humble Cats
September 10, 2017
It has been a hot second since Humble Arts Foundation has put out a new book, and it feels oddly satisfying that what we get is Humble Cats: New Cats in Art Photography. In 2014, HAFNY’s co-founders Amani Olu and Jon Feinstein, prompted an online exhibition that has stood its ground as a relevant and thoughtful critique on meme culture, and still virally resurges from time to time. I have personally spent many a Caturdays revisiting my favorite cat photographs, ones that have provided reason to push back at the academics that refused these images in their classrooms, the galleries on their white walls.
THE CANDID FRAME PODCAST: Episode 385 - Jennifer Yoffy
September 5, 2017
Jennifer Yoffy Schwartz is the founder/publisher of Yoffy Press. She is also the creator/director of Crusade for Art, a non-profit organization whose mission is to engage new audiences with art. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, and she co-founded Flash Powder Projects, a photographer-focused collaborative venture and publishing company.
In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.
TWIN MAGAZINE: Photobooks to fall in love with, from the founder of Yoffy Press
August 25, 2017
“Selecting 10 favourite photo books is a nearly impossible task, so I limited the scope to photo books I own. Each of these books represent aspects of the type of book Yoffy Press strives to publish in terms of design, innovation, and quality.” Says Jennifer Yoffy Schwartz, who founded her Atlanta-based publisher Yoffy Press. The publisher specialises in transforming photographs into bodies of art, creating a visceral and lasting celebration of creativity. We asked Jennifer to curate a selection of her favourite photo books – see her list below.
BRITISH JOURNAL OF PHOTOGRAPHY: Humble Cats makes the case for our furry friends as serious subjects
August 11, 2017
Cats have taken over the internet - and now they're coming for our photobooks, via a dedicated book which includes work by Stephen Shore, Asger Carlsen and Robin Schwartz
In its short life the internet has become a vast source of information, giving everyone online access to encyclopaedic, up-to-the-minute data. Even so, we all know that cats are the true stars. There are lolcats, memes, gifs, and videos, which have helped create internet celebrities such as Sam, the cat with eyebrows, Garfi, the world’s angriest cat, and Grumpy Cat, who has a spin-off book and film.
AFTER NYNE MAGAZINE: Breaking Through the Boundaries: Nine Minutes with Publisher Jennifer Yoffy
August 9, 2017
Jennifer Yoffy is an Atlanta-based arts advocate who has authored books, founded a non-profit organization and for five years ran a gallery—all with the goal of supporting emerging and mid-career photographers.
Now, as the founder and owner of Yoffy Press, she is partnering with photographers to produce boundary-pushing photobooks. She is also challenging the photobook publishing industry’s dominant pay-to-play model, which she believes takes unfair advantage of photographers.