Some words about Yoffy Press and our titles.
PDN Photo of the Day: New Cats in Art Photography
September 20, 2017
In 2014, Humble Arts Foundation produced an online exhibition of art photography featuring the internet’s favorite animal, the cat. The show set out to explore the “academically ‘legit’ role that cats have played in contemporary art photography’s recent past,” writes Jon Feinstein in the introduction to the long-awaited book that expands on the show. To that end, Humble Cats: New Cats in Art Photography, published today by Humble Arts Foundation and Yoffy Press, collects more than 70 images from contemporary photographers around the world who use cats as models and muses, as symbols, protagonists and props in images that might sometimes pass for click-bait if they didn’t have more serious aims.
LENSCRATCH: Humble Cats
September 10, 2017
It has been a hot second since Humble Arts Foundation has put out a new book, and it feels oddly satisfying that what we get is Humble Cats: New Cats in Art Photography. In 2014, HAFNY’s co-founders Amani Olu and Jon Feinstein, prompted an online exhibition that has stood its ground as a relevant and thoughtful critique on meme culture, and still virally resurges from time to time. I have personally spent many a Caturdays revisiting my favorite cat photographs, ones that have provided reason to push back at the academics that refused these images in their classrooms, the galleries on their white walls.
THE CANDID FRAME PODCAST: Episode 385 - Jennifer Yoffy
September 5, 2017
Jennifer Yoffy Schwartz is the founder/publisher of Yoffy Press. She is also the creator/director of Crusade for Art, a non-profit organization whose mission is to engage new audiences with art. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, and she co-founded Flash Powder Projects, a photographer-focused collaborative venture and publishing company.
In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.
TWIN MAGAZINE: Photobooks to fall in love with, from the founder of Yoffy Press
August 25, 2017
“Selecting 10 favourite photo books is a nearly impossible task, so I limited the scope to photo books I own. Each of these books represent aspects of the type of book Yoffy Press strives to publish in terms of design, innovation, and quality.” Says Jennifer Yoffy Schwartz, who founded her Atlanta-based publisher Yoffy Press. The publisher specialises in transforming photographs into bodies of art, creating a visceral and lasting celebration of creativity. We asked Jennifer to curate a selection of her favourite photo books – see her list below.
BRITISH JOURNAL OF PHOTOGRAPHY: Humble Cats makes the case for our furry friends as serious subjects
August 11, 2017
Cats have taken over the internet - and now they're coming for our photobooks, via a dedicated book which includes work by Stephen Shore, Asger Carlsen and Robin Schwartz
In its short life the internet has become a vast source of information, giving everyone online access to encyclopaedic, up-to-the-minute data. Even so, we all know that cats are the true stars. There are lolcats, memes, gifs, and videos, which have helped create internet celebrities such as Sam, the cat with eyebrows, Garfi, the world’s angriest cat, and Grumpy Cat, who has a spin-off book and film.
AFTER NYNE MAGAZINE: Breaking Through the Boundaries: Nine Minutes with Publisher Jennifer Yoffy
August 9, 2017
Jennifer Yoffy is an Atlanta-based arts advocate who has authored books, founded a non-profit organization and for five years ran a gallery—all with the goal of supporting emerging and mid-career photographers.
Now, as the founder and owner of Yoffy Press, she is partnering with photographers to produce boundary-pushing photobooks. She is also challenging the photobook publishing industry’s dominant pay-to-play model, which she believes takes unfair advantage of photographers.